Do you sometimes keep stock low (on seasonal items specifically) to keep interest high?Updated 7 months ago

Not at all. We keep low stock because that's all we have left in stock, and we like to sell out items rather than dispose of them. Disposing of leftover/overstock is the fashion industry norm (generally, brands aim to sell only 60% of goods and dispose of the rest), so it's not the norm to see low-stock items still online. We also can only restock styles that have a high demand. Once we are out of custom fabric, we are in a waiting game, waiting for more to be custom knit and dyed for us sometimes; this process takes longer and doesn't allow for a timely restock (or the demand was not high enough and the item will not be restocked).