BRAND DETAILS

Questions about Franc you can't seem to find on our site.

Where does the name Franc come from?

Honesty has always been something we all value greatly. When our founder got down to mapping out this new brand she started by listing the values she wanted the brand to have; honesty was pretty much top of the list. So when it came to finding the pe

Where is your office located?

We currently work remotely in Downtown-ish Toronto, Canada. Our team is small and mostly made up of talented freelancers, contractors and consultants.

Where is your factory located?

We work with two local factories (this is where all our items are cut and sewn) they are pretty much our neighbour. They are about 18 km from where we work in Toronto (and about 2km away from each other) - which makes our regular visits to both locat

How have you managed to make the clothes so affordable considering all the challenging aspects of ethical, slow fashion?

Selling directly to the customer makes this financially viable for us. If we sold to stores or boutiques, we would have to add another 50-60% on top of our current margins. Since we don't ever plan to sell wholesale, we cut this margin out of our clo

How long does it take to make a piece?

From concept to production, anywhere between 4-6 months. Each stage of production has its own timeline: fabric itself can take 6-9 weeks while garment sewing and finishing can take about 4 weeks.

What made you want to get into the business of ethical, sustainable clothing?

Our founder worked in the fashion industry for a long time (over a decade) for many different small and large brands. Over the years, she disliked many things about the standard practices in fashion when eventually realized it was time to create my o

Do your employees get benefits, paid sick days, etc.?

We currently only have one full employee, the founder; right now, we don't have benefits or sick days but plan to ensure we have this in place when we can hire. We work with many partners, consultants and freelancers to keep Franc a well-oiled machin

Do you sometimes keep stock low (on seasonal items specifically) to keep interest high?

Not at all. We keep low stock because that's all we have left in stock, and we like to sell out items rather than dispose of them. Disposing of leftover/overstock is the fashion industry norm (generally, brands aim to sell only 60% of goods and dispo

What other brands and products are being pared with your basics in photos?

When it comes to our pictures, the other items our products are styled with belong to the models. I always ask models to bring their fave items, and we style our basics around those. We think photos always turn out best when the person feels comforta